ABOUT THE AUTHORLiza Shuttleworth

Liza pivoted from environmental consulting and doing impact assessments to writing about her two most counter-intuitive but passionate interests: sustainability and the importance of living an eco-conscious life; and marketing, martech, and AI. When she’s not writing, you can find her living a zero-waste-adjacent life in South Africa, falling down research rabbit holes on the internet, or out hiking with her dogs.

Introduction

Liza Shuttleworth pivoted from a career in environmental impact assessment and consulting to becoming a full-time writer, focusing on her most passionate (and diverse) interests: ecological conservation, sustainability, waste management and marketing, mar-tech, and AI.

Highlights

Her professional portfolio reflects a diverse array of writing and consultancy roles spanning environmental science, marketing, and technology.

She has written for prestigious online and print publications on topics that include sustainability, climate change advocacy, waste management, and marine conservation, as well as marketing strategy, mar-tech, and the proliferation of AI tools for marketing.

Experience

Liza has an extensive professional background, having held management and consultancy positions within the environmental science, waste management, technology, and marketing sectors.

Her writing and editorial positions for both print and online publications have shaped content in ways that educate and inspire readers about sustainable living, climate change, and the power of innovative technology to overcome challenges in any setting.

Liza's academic background is rooted in a Bachelor of Social Science, focusing on Media and English. Beyond this, she has pursued tertiary qualifications in geography, psychology, and marketing, further enriching her knowledge base and contributing to her multi-faceted approach to writing and advocacy.